The idea for this year’s Vans campaign was to bring people together amid of uncertainty, division, and change. To make this holiday season special through creative expression. 

To do so Vans opened up their windows in seven stores across the UK and Ireland to artists to showcase their work. I had the pleasure of showing my design in Edinburgh. 
 
 
A woman in a red leotard is mid-jump, surrounded by a burst of colorful shapes that convey movement and energy.
A photo of a Vans Edinburgh store window displaying an illustration of a woman mid-jump, surrounded by vibrant yellow and white blobs, promoting the "Make It Special" campaign.
Store window of Vans Edinburgh featuring an illustration of a woman mid-jump with vibrant yellow and white blobs, promoting the "Make It Special" campaign.

To see the whole campaing follow me

A topless young woman poses with her right hand on the back of her head, her fingers raised to resemble devil horns. The illustration invites viewers to reflect on the negative interpretations of assertive women, illustrating how strength can be mischaracterized as devilish or troublesome in societal narratives.
A vibrant illustration showing a crowded room with five people and a cat during a lockdown party; a tired woman dozes off while a father and daughter argue, capturing the essence of family dynamics during confinement.
Editorial illustration of five empowered women in bold colors and minimal style, symbolizing diversity and unity in a modern, expressive composition.