Characteristic Characters | Global Illustration System
Complex banking interactions, made human.
A global illustration system for ING Bank, using playful character-driven visuals to soften complexity, add humor, and create consistent brand moments across products and platforms.
Error page
Success!
Animated character design example
Spot illustration representing goal achievement
Peace of mind. Brand illustration promoting work-life balance and financial wellness.
Spot illustration for installment loan benefits. Banking doesn’t have to be boring!
Car loan concept
Character-driven storytelling and animation form the foundation of this illustration system.
Corporate illustration focused on financial confidence.
Brand illustration bringing home financing, benefits, and sustainable homeownership to life.
Serious ideas, playful visuals. Your brand deserves illustration with personality. Reach out, and let’s make your ideas fun, human, and unforgettable.
